What In The World Is A QR Code??
... and do I need or want one?
QR (short for "quick response") codes are 2D barcodes that can be scanned and read by smart phones. Once read by your phone, they will redirect you to a website, send a text on your behalf, or provide directions via Google maps, among other tasks.
Here are some examples of how businesses can use QR codes in their marketing:
- Real estate agents could include a QR code on a for sale sign that takes people to a video of a walk through of the property.
- Retail shops could post QR codes next to products for in-depth reviews that have appeared on their blog.
- Companies could place QR codes on employees' business cards, making it easy for people to connect with them on multiple social networks.
- Vineyards could include QR codes on wine labels. Restaurant patrons who enjoy the wine could scan the QR code to learn more about the vintage, vineyard, or even be directed to the online store where they could buy a case for home consumption.
So, in answer to the question "do I need or want one" ... the response is WHY NOT! (if you have a smart phone ... try the QR code above and see where you go!)
They are super inexpensive to set up and ...
Every Scan is a Lead To Your Business (and one you might not have gotten without a QR Code!)
This is a new service that Scudder Press can assist you with ... Come see us today!